NAIOP Corporate - Researching and Evaluating Market Opportunities: A Two-Dimensional Approach Webinar

Researching and Evaluating Market Opportunities: A Two-Dimensional Approach

Traditional one-dimensional tier and ranking systems (primary/secondary markets, etc.) can be helpful in prioritizing markets, but they also have limitations. A recent report from the NAIOP Research Foundation, “A Two-Dimensional Approach to Evaluating Commercial Real Estate Markets,” offers an alternative approach: using two-dimensional analysis allows for simultaneously evaluating multiple factors, such as size and risk. In this webinar, the report authors will discuss how upgrading to a grid-type analysis can help investors and developers identify their target markets faster and more reliably, aligning their strategy and risk tolerance to the markets that will offer the greatest opportunity.

Tuesday, January 11, 2022
11:00 - 11:45 am

Speakers:
   Maria Sicola
Co-founding Partner Citystream Solutions, LLC

Charles Warren, Ph.D.
Co-founding Partner | Citystream Solutions, LLC

Megan Weiner
Managing and Co-founding Partner | Citystream Solutions, LLC

Moderator:
    Craig Meyer, SIOR
President | Industrial Americas, JLL
National Retail-Tenant Representation, JLL